About The Rose

Hey, I'm Nat and welcome to my new store. 

ROSE the store is an independent online boutique with thoughtfully curated and consciously sourced wares for both yourself and your home.
Based on the beautiful Dorset Coastline our brands embody the spirit of effortless, laid back living and reflect a slow & carefree way of life, for the bohemian inspired, country-meets coast woman.

Having founded and run a successful independent boutique store 'OSOboutique' with my Mum for the past 10 years, the on-set of the worldwide Covid-19 pandemic in 2020 has brought with it unprecedented challenges for business owners but for me in particular, it also brought time...

It was during our first 3 months of enforced closure and a time of self reflection that I took the opportunity to explore new avenues and I began to see the potential of this 'passion project' which had been niggling at me for years...

Living on the South Coast and just a stone's throw from the ocean, my life is filled with a love of the great outdoors, of laid back living and of beautiful, earthy home comforts. In satisfying my own vision and through my continual love of retail it's become more and more apparent that there's a community of women all around me here in the UK who yearn for long sun-kissed days and crave the kind of free-spirited, bohemian inspired lifestyle shops so often found on the shores of Byron Bay and Santa Monica.

Rose The Store aims to capture the nature of those feelings and convert them to a way of UK living, grounded in raw textures, rugged beauty and modern silhouettes with a strong emphasis on environmental and social respect.
Thank you for taking the time to visit, taking the time to read through all this and to get to know me and my daydreams a little. I hope you feel good about your purchase from Rose The Store. Not only are you supporting a small business, but please know that you're also supporting the amazing skilled artisans, craftspeople and brands I work with.